Capitalize On Old Material To Teach Your Clients
One of the biggest challenges for a small business is where to put your marketing dollars. There is only one pie and everyone sitting at the table seems to be a big pig who wants more. One answer is to utilize past materials in a new way.Taking old video and incorporating it into your website is an effective, efficient way of pumping up your marketing campaign. Once you convert the video, it can be used in a number of ways that keep your business moving forward. The video can create emotion, highlight your strengths to clients and provides a powerful presentation. Whether you do it yourself or higher a professional, the set up fee is usually little more than a week’s worth of advertising in the local paper.
The Cape Cod Wedding Planner is a great illustration of the simplicity and effectiveness of what I am talking about. They host a show every year that brings together all the players in the wedding/bridal industry here on the Cape. They look to attract attendees as well as new vendors every year. Being able to see their show is important to their business.
Over the years, they have accumulated a lot of video from their annual event, but it wasn’t being used. The Cape Cod Wedding Planner is a small business. Even though they are highly successful, developing a TV campaign would eat up their entire pie as well as the plate, table and chairs. Website video is the perfect answer.
They came to us with some past footage of their show and we made a simple, yet powerful presentation from this. They posted this clip on their site, hosted it on YouTube and now have a clear picture for their clients to view. They will get more business from this because it is serves to teach their customers who they are.
Depending on how motivated they are, the sky is the limit with the reach of their ad. I would argue that it could be as good, if not better, than TV for a small business owner. The opportunity to link, post and broadcast is overwhelming. It takes creative thought, but they will get their message out their.
Video is the only source where your prospective clients can get a true feel for what you do. Using what you have is cost efficient and can be highly effective. Plan well and you can keep some of your pie for yourself.
