Video Can Do What??? Small Businesses Take Note
Came across these interesting stats today in my research. Why more small businesses aren’t moving over from print and radio has got me baffled? It’s so easy, effective and affordable.
- video expedites buying decisions by 72% versus print
- six times as many people prefer a video to printed information.
- 97% of videos are watched at some point.
- 94% of video direct-marketing recipients will pass their copy along to another viewer.
- 82.6% of people are more likely to buy from a site with streaming video
- 68.4% of people are more likely to buy a product/service after watching streaming video
Web sites today are little more than on-line direct mail; they are static, often clicked off of quickly and lifeless. Video breaks through all of these barriers. Just the simple act of including a video clip on a website brings a face, voice and presence to a small business. People do business with people. Video removes the facelessness and unknown from a company campaign and allows customers to connect.
Can you tell me where you found these statistics? What “industry study” you’re referring to?
Thanks.
Jamie
September 6, 2007
Most of these stats came out of a Wharton School of Business study. Here is a link where I found this information http://www.vidpro.org/videomkt.htm. The stats that focus on streaming video were conducted by the Chamberlain Research Group. As time goes on, more and more research is being conducted that is shedding even more light on video’s effectiveness. It is all still in it’s early stages.
The Video Biography Company
September 6, 2007