My Dog Almost Ate My Video. . . Why You Should Create An Informational Video Today
My dog is bad. I guess he isn’t really, really bad like Cujo, but rather just annoying. Riley is a 1 1/2 year old black lab that has more bad smell than sense and more stubbornness than a mule. He will bark for no reason, run in circles like he is being attacked by bees and will occasionally mount the kids. 
I had already been to three dog trainers and his behavior was just getting worse. Then Joe the Dogman came to visit.
We were going to have to give up Riley to a better home (meaning any home other than ours) because he was getting too hard to handle. With three sons, my wife and I already are pretty overwhelmed and Riley was the tipping point. I got in touch with Joe because I really didn’t want to face the boys and tell them that I was giving away their dog (actually giving away their dog again, but that is another story I won’t get into here.)
After one session with Joe, Riley was better. Actually we were told that Riley was great all along and that my wife and I were the bad ones. After accepting the shame of my poor pack leadership skills, I began following what Joe advised and Riley just kept improving. After three sessions, Riley was like a whole new dog and I believe our collective future is now bright. I look forward to him not barking in my ear whenever I get a chance to nap or dragging me down the street whenever he sees a squirrel ahead.
I am now working with Joe to create promotional DVD’s for his business. In a case like Joe’s, video really shines. If you were to look at the printed information that Joe hands out, it is virtually no different than the three dog trainers I went to before him. There is no way for prospective customers to see how good he is at what he does. If Joe stays with only print/radio he is just another dog trainer. With video, Joe is able to demonstrate how he is an expert in his field.
Video allows Joe’s clients to see what he does, how to do it themselves and how their dog should be reacting. If you are good at what you do video will be your best friend, because it showcases your skill, passion and expertise better than anything else. Customers get to see you in action and they make their own impressions.
Our first project with Joe is an informational video. This will include his overall philosophy of working with dogs/people, techniques for success and the reasons why he does what he does. The target market for Joe’s initial video is his past, present and future clients. 
This video will serve as a valuable reference tool for those he works with and secondarily will serve as a marketing tool to prospective clients. DVD’s- especially well planned and informational ones- have a funny way of migrating around and spreading the word about your business.
If you have information that you teach to other people do yourself a favor and make a video. Whether you want to use it just with your clients or you want to sell it to the general public, video helps to promote and spread the good word of your business faster than anything else. By the way, did you know a wolf pack leader eats up to twenty pounds of meat in one sitting. I guess I’m really not cut out to be a pack leader because sometimes I can’t even finish a Quarter Pounder.
